This Cookie Policy explains how Groweik (“we”, “our”, “us”) uses cookies and similar tracking technologies on groweik.com. It explains what these technologies are, why we use them, and your options for controlling them.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently and to provide information to website owners. Cookies can be “persistent” (remaining on your device until they expire or are deleted) or “session” cookies (deleted when you close your browser).
We also use similar technologies including web beacons, pixels, and local storage. These work alongside cookies and are subject to the same rules in this policy.
2. Cookies We Use
We use the following categories of cookies:
Strictly Necessary Cookies
These cookies are required for the website to function and cannot be disabled. They include cookies that remember your cookie consent preference and session state.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| cookie_consent | groweik.com | Stores your cookie consent preferences | 1 year |
| __Secure-next-auth.* | groweik.com | Authentication session management | Session |
Analytics Cookies
We use Google Analytics 4 to understand how visitors interact with our website. This data is aggregated and anonymised. IP addresses are anonymised before processing. You can opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users; used to calculate visit, session, and campaign data | 2 years |
| _ga_* | Google Analytics | Stores and counts page views for GA4 | 2 years |
| _gid | Google Analytics | Distinguishes users across sessions | 24 hours |
| _gat_gtag_* | Google Analytics | Throttles request rate | 1 minute |
Advertising & Tracking Cookies
We use the Meta (Facebook) Pixel to measure the effectiveness of our advertising campaigns and to build Custom Audiences for retargeting purposes. We also implement Meta's Conversions API server-side, which sends event data directly from our server to Meta — this is not a cookie but serves a similar tracking purpose.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Identifies browsers to track site visits across the Meta advertising network | 90 days |
| _fbc | Meta (Facebook) | Stores the last click attribution for Meta ad clicks | 90 days |
| fr | Meta (Facebook) | Used for targeted advertising; delivers, measures, and improves ad relevance | 90 days |
Functional Cookies
Functional cookies enable enhanced features such as booking integrations and form functionality.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| __stripe_* | Stripe | Fraud detection and payment security for transaction processing | Session / varies |
| calendly.* | Calendly | Supports the embedded booking calendar functionality | Session |
3. Server-Side Tracking
In addition to browser-side cookies, we implement server-side tracking via Google Tag Manager (sGTM) and Meta Conversions API. Server-side tracking sends event data (such as page views and form submissions) from our server to analytics and advertising platforms. This method does not place additional cookies on your device but processes similar event data to measure our marketing effectiveness.
Server-side tracking allows us to provide accurate measurement while respecting browser privacy settings and ad blocker preferences.
4. Third-Party Cookies
Third-party services embedded on our site may set their own cookies. These are governed by their respective privacy policies:
- Google — analytics.google.com/analytics/privacyoverview
- Meta — facebook.com/policy/cookies
- Stripe — stripe.com/cookies-policy/legal
- Calendly — calendly.com/pages/privacy
We do not control the cookies set by these third parties and recommend reviewing their policies for full details.
5. How to Manage and Opt Out
You have several options to control cookies:
- Browser settings — Most browsers allow you to block or delete cookies. Note that blocking all cookies may impact website functionality. Visit your browser's help section for instructions.
- Google Analytics opt-out — Install the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout
- Meta ad preferences — Manage your Meta advertising preferences at facebook.com/ads/preferences
- Industry opt-out tools — Use the Digital Advertising Alliance opt-out tool at optout.aboutads.info or the NAI opt-out tool at optout.networkadvertising.org
6. Updates to This Policy
We may update this Cookie Policy as our use of cookies changes or in response to new legal requirements. We will update the “Last updated” date at the top of this page when we make material changes.
7. Contact Us
If you have questions about our use of cookies, please contact: